Thursday, September 10, 2015

Keeping the Main Thing the Main Thing

Have you ever thought about your purpose in life? A higher purpose beyond just the mundane tasks of making a living? And maybe, just maybe, that your higher purpose is the main thing. The thing that gets you out of bed in the morning. The dent you are meant to put in the universe.

The people we all admire most were all in touch with their higher purpose. It was their guiding star. It informed every decision they made. In business, the companies we refer to as conscious businesses (COSTCO, Whole Foods Market, The Container Store, Southwest Airlines, etc.) all have a higher purpose. It transcends merely making money. They are here to make a positive impact in the world.

Stephen Covey once said, “the main thing is to keep the main thing the main thing.” What is your main thing? How good are you at letting your higher purpose guide your decision making process?

With Intent!